- This event has passed.
Marketing – Business to Business Selling
December 11, 2018 @ 8:00 am - 4:00 pm
The modules within this course are designed to help your sales team improve their effectiveness in marketing your business to various referring business entities.
- Brand building for consumers vs. business to business selling
- Point-of-accident primary referral sources
- Understanding the insurance claims process
- How to apply for and secure a DRP relationship
- How to build a business relationship with Agents and others
- Optimizing the relationship with Agents with Store Promotions
- How to negotiate & secure a fleet relationship
- Explore ways to optimize fleet relationships
- Demographic research
- Evaluating market options
- Developing a marketing plan per segment
Participants will have numerous opportunities to practice these skills through role playing.
To see the full flyer for this class click here
Register for the class below: