Marketing – Business to Business Selling
December 11 @ 8:00 am - 4:00 pm
The modules within this course are designed to help your sales team improve their effectiveness in marketing your business to various referring business entities.
- Brand building for consumers vs. business to business selling
- Point-of-accident primary referral sources
- Understanding the insurance claims process
- How to apply for and secure a DRP relationship
- How to build a business relationship with Agents and others
- Optimizing the relationship with Agents with Store Promotions
- How to negotiate & secure a fleet relationship
- Explore ways to optimize fleet relationships
- Demographic research
- Evaluating market options
- Developing a marketing plan per segment
Participants will have numerous opportunities to practice these skills through role playing.
Register for the class below: